SEO for Idiots

 The 10 Basics of Blogging Search Engine Optimization

 

A crude illustration of how SEO works

Let me start by giving you a crude example of how Google SEO works.

Google has developed automatic algorithms that rank your site. They send out what are called “spiders” to “crawl” your site and check it for over 100 indicators that determine whether your site is valuable or useless. These indicators include things like backlinks, domain age, traffic, fresh content, etc.

SEO is the art of making sure those spiders are happy with what they find. It is an extremely complex field that is constantly changing but in all that chaos there are a few constants that have remained true since the beginning. I’ll talk about those here.

The 10 basics of blogging SEO

As always guys and gals, if you have any other tips please leave me a comment and add to the fun. I absolutely love reading the huge comment-essays that you all tend to write.

1. You need your own domain and hosting

The first thing that beginners need to know is that you need your own domain and hosting. Free blog set ups do not do any favors for your SEO efforts.

Why is that?

Well many people speculate that if you were really serious about your website you would get your own name and host it yourself. And Google only wants to point to websites that are considered serious and trustworthy.

I recommend all new bloggers get their own domain and hosting setup right from the beginning. You can read more about why in my blog hosting review that I did recently or check out my 9,000-word guide on how to start a blog and dominate your niche. It has lots of details and tips.

2. Solve problems with original content

You have to remember that Google’s whole purpose is to provide their customers with relevant and useful search results. Everything they do is built around the premise.

And, to be realistic, the most important thing you can do for your SEO is create massively useful content that solves people’s problems. If you are solving problems that people are searching for then it is likely that you are going to get shared on social media and ranked in Google.

The phrase “original content” means so much more than just blog posts nowadays. You should start expanding into:

  • Photography
    Here’s a big guide to finding images for your blog that talks about why you need original images and photos and how to use them to your best advantage..
  • Videos
    Make tutorials or do video posts with your webcam. This builds links and traffic from Youtube and does well on mobile devices.
  • Podcasts
    iTunes is growing fast as people get better smart phones and spend more time plugged in. You can check out my podcast right here.
  • Tools and plugins
    If you can develop an original tool and install it on your website you can be assured of top Google rankings for a long time. Google absolutely loves tools and helpful plugins that people can use in their lives.

The idea is to build a relationship with your readers by helping them out. This will mean more sharing and faster results on the SERPS (search engine rankings positions).