If you are just getting started with SEO you might know a little about backlinks. A backlink is when another website links back to your site from their site.
Not all backlinks are created equal though. Some things to know:
- Never buy them
I once heard about a guy who was the head SEO guy for an investment company. He bought some cheap backlinks on a domain name with millions of dollars and got the thing banned from Google. Never buy backlinks. Google is on to them.
- The source matters
The blog that is giving you the backlinks makes a huge difference. If it is an old domain name with excellent rankings itself then the backlink counts for more. One good link from an authority domain name (.edu and .gov ones are amazing) and your rankings change more than hundreds of little ones.
- The anchor text matters
The anchor text is the words that are used as the link. For example, just then I used “anchor text” as the anchor text. You want this to be relevant to your targeted keywords.
As mentioned, the best way to build quality backlinks is to write amazing quality content and then guest post on the best blogs in your niche. Here’s a blogging strategy that has worked well for me.
Remember, backlinks to your OWN content is also really important. See how many links I have to my own articles in this blog post? Those count too!
NOTE: Using plain keywords as anchor text is no longer the recommended method. There needs to be a natural mix of keywords in your links. Read more about it all here.